I recently heard from a friend in Chicago that based on the radio ads alone, one would think Cannabis companies must be everywhere in Chicago. She'd never considered cannabis but after so much repetition (mental availability?) she's more "open to it". Her only issue is the kid factor, the ads come on where they're all in the mini van--which is a whole other issue. Great article Bob.
Thanks, Jose! Yeah, there's so many examples of how a new product gets an air of legitimacy when advertised. That was the goal of a lot of Crypto ads during the Super Bowl last year. I also have a story about OxiClean that I'll have to share some time :)
I recently heard from a friend in Chicago that based on the radio ads alone, one would think Cannabis companies must be everywhere in Chicago. She'd never considered cannabis but after so much repetition (mental availability?) she's more "open to it". Her only issue is the kid factor, the ads come on where they're all in the mini van--which is a whole other issue. Great article Bob.
Thanks, Jose! Yeah, there's so many examples of how a new product gets an air of legitimacy when advertised. That was the goal of a lot of Crypto ads during the Super Bowl last year. I also have a story about OxiClean that I'll have to share some time :)