The Workaround by Bob Gilbreath

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Corporate Innovation

BEST OF: That Steve Jobs Research Quote Should RIP
This is the article to share when someone makes this ^^^ claim
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Bob Gilbreath
I Saw 30 Ads on Thursday
This marketer goes back to beginners' mind and comes up with a few insights
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Bob Gilbreath
2
Want to Consult? Know Process
A tempting trade, but make sure you have this skill to succeed
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Bob Gilbreath
The Art of Attachment and Detachment
Innovation is emotion-driven, and it's OK to have loved and lost
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Bob Gilbreath
Threatening to Quit for What You Believe In
A Power-Up to help you overcome a tough "boss" in the game of business
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Bob Gilbreath
Your Corporate Innovation Baby Will Be Kidnapped
Be ready for the dream to end if you're lucky enough to make it happen at a BigCo
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Bob Gilbreath
Selling to Yourself is Soooo Much Easier
The best marketing happens when You are the target audience
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Bob Gilbreath
It's OK to Take the Next Flight Out
New tech is sooo tempting, but it's usually better to wait out the hype cycle
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Bob Gilbreath
Marketing Among the Culture Wars
It's a modern marketer's rite of passage--just know what you're getting into
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Bob Gilbreath
How to F*ck up an Acquisition in One Week
Error by Ego happens all the time, even when the stakes are high
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Bob Gilbreath
Recognize Their Greatness
We're all motivated by positive feedback--let's make it less rare, more regular
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Bob Gilbreath
Consultants and the Principal-Agent Problem
Never pay someone to make decisions for your business
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Bob Gilbreath
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