The Workaround by Bob Gilbreath
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I Saw 30 Ads on Thursday
This marketer goes back to beginners' mind and comes up with a few insights
May 1
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Bob Gilbreath
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I Saw 30 Ads on Thursday
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3 Hires You Probably Need...But Might Be Too Afraid To Make
These change makers are needed now more than ever. Do you have the courage to pull the trigger?
Feb 7
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Bob Gilbreath
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3 Hires You Probably Need...But Might Be Too Afraid To Make
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Selling to Yourself is Soooo Much Easier
The best marketing happens when You are the target audience
Jan 17
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Bob Gilbreath
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Selling to Yourself is Soooo Much Easier
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Serve with a Show & Tell
How customer success can make even a painful meeting more meaningful
Dec 6, 2023
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Bob Gilbreath
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Serve with a Show & Tell
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Marketing Among the Culture Wars
It's a modern marketer's rite of passage--just know what you're getting into
Jun 14, 2023
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Bob Gilbreath
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Marketing Among the Culture Wars
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Easy to Buy, Easy to Sell
A useful business cliche that I keep learning the hard way
Apr 12, 2023
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Bob Gilbreath
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Easy to Buy, Easy to Sell
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Are Advertising Stunts Wasted Dollars?
Sometimes the stuff that defies ROI analysis brings a priceless payoff
Mar 1, 2023
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Bob Gilbreath
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Are Advertising Stunts Wasted Dollars?
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Back to the Future with B2C
It's never too late to return and learn
Apr 25, 2021
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Bob Gilbreath
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Back to the Future with B2C
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Keep It Weird
Variety is the spice that makes your work and life special
Feb 28, 2021
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Bob Gilbreath
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Keep It Weird
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I Decided Not to Share My Thoughts
A reminder to seek and trust those with the courage to disagree
Nov 9, 2020
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Bob Gilbreath
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I Decided Not to Share My Thoughts
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What You Refuse to Sell Says a Lot About Your Brand
At a time when Amazon and many of its retail competitors rush to sell anything under the sun, it’s fascinating for CVS to earn headlines…
Jan 16, 2018
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Bob Gilbreath
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What You Refuse to Sell Says a Lot About Your Brand
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Why Our Videos are Viewed +441% Longer
When the CMO of the world’s largest advertiser, Procter & Gamble, takes the stage around the world it’s a good idea for we in the industry…
Oct 16, 2017
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Bob Gilbreath
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Why Our Videos are Viewed +441% Longer
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